Level King: lead to cash, month by month, May to October 2026

For Dan and Ximena · prepared by Alex, St. Pierre · 31 Oct 2026 · from Level King's own DripJobs records, real jobs only (not-your-kind-of-work, out-of-area and junk leads removed) · rows with a red edge are the evidence behind the summary; a "Show" line under a row opens the real threads and quotes
How to read this

What to do, why, and where the proof is

Only recommendations the records support, biggest first. Each evidence link jumps to the table row or the real threads behind it.

WhoseRecommendationWhy: the numbersEvidence: click to the row or the thread
DanHold a crew date within 14 days of the quote, at signing, with the deposit. Add the second crew.
  • Quotes written while the crew was backed up signed less: 57% when the crew wait was under 15 days, 44% at 15 days or more.
  • Signed to paid went 5 days → 22 days; lead to cash 16 days → 34 days; almost all the added time is after the signature.
  • The records do not show homeowners being told the wait in writing, so the start date may come up at the visit, or those busy weeks hurt in other ways; the second crew fixes it either way, and a date held at signing is how we test it.
DanShift lead spend toward Google and referrals, away from Facebook.
  • With the crew wait short, referrals sign 84%, Google 60%, Dan's Facebook 44%.
  • Facebook leads went from 11% to 23% never reached; Google 12% to 7%.
  • Cash per summer lead: Google $684, Facebook $315.
Dan, with our listA person makes a second attempt to every lead still quiet after one business day, weekends covered, on one recorded line.
  • Quiet leads a person typed to on days 2 to 4 booked 74% (82 leads, May to September); with nobody typing, 63% (124), and that number fell from 82% in May to 48% in September as the phone rescue stopped keeping up.
  • Weekend leads: 76% reached against 91% on weekdays.
  • Speed made no difference; the wording did not either.
  • 13 quiet leads got no text at all.
  • Calls are invisible until they run on a tracked line.

The table

Step · cutMayJunJulAugSepOctMay → SepVerdictNoteExample: the typical lead, from the DripJobs thread, texts only
Speed how long each step takes for the typical (median) lead. Gray small numbers are how many leads are behind each cell.
Lead in → homeowner's first messageFrom the moment the lead's DripJobs record starts (the hand-off to Level King) to the homeowner's first text. Automatic texts never count; emails are left out (every first reply was a text).16 hrs676.1 hrs575.1 hrs4019 min11240 min1191.5 hrs106-96%betterHomeowners answer faster than ever, mostly photos texted straight back, and it changed nothing downstream. Change nothing here.Glenn (May): hand-off Wed 13 May, 2:49 PM → first text Thu 14 May, 2:12 PM, 23 hrs later. Lee-Anne (Sep): photos texted back 3 min after the hand-off. feeds: reach
Lead in → our first personal messageFrom the hand-off to the first text a person at Level King typed to the homeowner in DripJobs (Dan, Jacob, Angel or the office). Automatic texts, even ones written in a rep's name, do not count; nor do emails (192 of 261 sent under a person's name are the signing template). Calls are not recorded yet.9.5 hrs6719 hrs675.8 hrs453.2 hrs11512 hrs1273.1 hrs119(+31%)worseSpeed of our first typed text does not matter; whether it ever comes does (53% booked when nobody typed, 86% when someone did). Action: a person reaches every lead, not faster.Glenn (May): Angel texted 23 hrs after the hand-off ("My Tuesday is pretty open…"); booked the next day. Joe (Sep, Dan's Facebook): two automatic texts, nobody typed one, no reply, no visit. feeds: reach, booking
Show: what counts as a personal message (two real threads of each); Joe, a silent lead, today and with the rule applied; Bev, where one typed text worked

Jason · Dan's Facebook · personal: Jacob reads the photos, asks about the garage side, asks about trees, explains what can and cannot be lifted, then offers Thursday

Every green bubble here was typed by a person about this driveway. This is what "personal" means in the counts: a text a person at Level King typed, not sent by the system.

Sun 13 Sep, 11:08 PM · Lead in: DripJobs record created (the hand-off to Level King)
Sun 13 Sep, 11:08 PM · Automatic · chat
Hi Jason! Thanks for reaching out to Level King! Could you kindly send us a few photos of your concrete issue? The photos help us determine if polyurethane concrete lifting is the right solution before scheduling an appointment. We appreciate it! Feel free to use this number to text us [phone hidden
Mon 14 Sep, 9:54 AM · Jason · chat
Attachment Sent
Mon 14 Sep, 9:58 AM · Level King, Jacob · chat this is the touch
Hi Jason- Thanks for the photos. It appears the section of driveway near the garage is upheaving correct? Thanks, Level King
Mon 14 Sep, 9:59 AM · Jason · chat
Yea the lower sidewalk photos appear to be lower while near garage is higher
Mon 14 Sep, 10:02 AM · Level King, Jacob · chat
Ok, are there any tree's in the front yard? If so, tree roots most likely causing the slab to lift.
Mon 14 Sep, 10:03 AM · Jason · chat
Nope no tree
Mon 14 Sep, 3:25 PM · Level King, Jacob · chat
OK, we can definitely help with the lower area by the sidewalk. As far as the area by the garage that would have to be replaced
Mon 14 Sep, 3:36 PM · Jason · chat
Can one section be done or does it all? The one being raised , wouldn't that cause more issues for the others
Mon 14 Sep, 6:57 PM · Level King, Jacob · chat
Jason, we’ll be in the area on Thursday, so we’ll come out and take a look in person. We can be there around 11:45 AM that day. Will you be home when we arrive? -TJ with Level King
Mon 14 Sep, 7:08 PM · Jason · chat
I'll make sure I'm here
Mon 14 Sep, 7:09 PM · Automatic · chat
Hi, Jason! We've scheduled your On-Site Estimate for 11:45 AM on 09/17/2026 at [address hidden] with Jacob Fox. Please let us know if you have any questions or need to make changes! Thank you! - Level King
Mon 14 Sep, 7:11 PM · Level King, Jacob · chat
Thanks for the quick reply! I got you on the schedule for Thursday. We’ll see you then! -TJ with Level King
Mon 14 Sep, 7:14 PM · Jason · chat
Sounds good thank you

Bruce · website request · personal: Dan answers his photos in a minute, mentions the country club job near him, texts when he arrives, texts the morning after the visit

Short, specific, in Dan's own words. Personal does not mean long.

Thu 6 Aug, 3:51 PM · Lead in: DripJobs record created (the hand-off to Level King)
Thu 6 Aug, 3:51 PM · Automatic · chat
Hi Bruce! Thanks for reaching out to Level King! Could you kindly send us a few photos of your concrete issue? The photos help us determine if polyurethane concrete lifting is the right solution before scheduling an appointment. We appreciate it! Feel free to use this number to text us [phone hidden
Thu 6 Aug, 3:55 PM · Bruce · chat
I added to request but will send again. The travertine is cracking loosening as will as gap at mastic. Pool is decades old but had it remodeled 5 years ago. It has slowly been getting worse over years. Thanks
Thu 6 Aug, 3:56 PM · Level King, Dan · chat
Bruce, thank you so much for the photos that really helps. We’ll schedule something next week to come out and do an inspection. See if we can help you with this issue. Thanks Dan with Level King.
Thu 6 Aug, 3:57 PM · Bruce · chat
Thank you. I'm flexible on time if your already have something in area. I'm by Stonebriar Country Club.
Thu 6 Aug, 4:21 PM · Level King, Dan · chat this is the touch
OK, good to know. We’re getting ready to do a job out there as well at the country club.
24 hrs quiet
Fri 7 Aug, 4:36 PM · Automatic · chat
Hi, Bruce! We've re-scheduled your On-Site Estimate for 09:30 AM on 8/11/2026 at [address hidden], Frisco Texas 75034. Please let us know if you have any questions! Thank you! - Level King
Fri 7 Aug, 5:13 PM · Bruce · chat
That works . See you then.
3 days quiet
Tue 11 Aug · Visit day: the appointment date in DripJobs
Tue 11 Aug, 9:21 AM · Level King, Dan · chat
Good morning Bruce I am a little bit early. I have arrived.
Tue 11 Aug, 9:22 AM · Bruce · chat
Good
Wed 12 Aug · Proposal dated in DripJobs
Wed 12 Aug, 9:07 AM · Level King, Dan · chat
Good morning Bruce, it was a pleasure meeting you yesterday. I am working on your proposal this morning and will have it out asap. Also, how did you meeting with Len go? I hope it was helpful. Thanks, Dan
Wed 12 Aug, 9:40 AM · Bruce · chat
Thanks Dan. Len was good. Thing is he gets awful reviews. Many overpriced and general unhappy. He is overpriced. It another perspective which helps.
Wed 12 Aug, 9:43 AM · Level King, Dan · chat
Bruce, no worries I get it. I was literally leaving your driveway when I saw him and struck up a conversation. I didn't have a chance to vet him out, my apologies. We will continue per our conversation. I will have Michael reach out to you (the Irish lad).
Wed 12 Aug, 9:44 AM · Bruce · chat
I understand
Wed 12 Aug, 12:26 PM · Automatic · chat
Please see the attached quote from Level King [link]

Bert · Dan's Facebook · not personal: every text is automatic, including the three signed "Jacob Fox"

The gray bubbles signed with a rep's name are templates DripJobs sends on a timer. They do not count as personal in any number on these pages, and they asked Bert nothing he could answer.

Mon 14 Sep, 5:59 PM · Lead in: DripJobs record created (the hand-off to Level King)
Mon 14 Sep, 5:59 PM · Automatic · chat
Hi Bert! Thanks for reaching out to Level King! Could you kindly send us a few photos of your concrete issue? The photos help us determine if polyurethane concrete lifting is the right solution before scheduling an appointment. We appreciate it! Feel free to use this number to text us [phone hidden]
Mon 14 Sep, 6:50 PM · Automatic · chat
Hi, Bert! We've scheduled your On-Site Estimate for 11:00 AM on 09/17/2026 at [address hidden] with Jacob Fox. Please let us know if you have any questions or need to make changes! Thank you! - Level King
2 days quiet
Thu 17 Sep · Visit day: the appointment date in DripJobs
Thu 17 Sep · Proposal dated in DripJobs
Thu 17 Sep, 10:09 AM · Automatic · chat
Arrived
29 hrs quiet
Fri 18 Sep, 3:11 PM · Automatic · chat
Please see the attached quote from Level King [link]
2 days quiet
Sun 20 Sep, 3:15 PM · Automatic · chat
Hey, Bert! It's Jacob Fox with Level King. Any questions come up regarding the quote we sent over? Just checking in.
12 days quiet
Fri 2 Oct, 3:16 PM · Automatic · chat
Hi Bert... It's been about two weeks since we've given you the quote for your project, and I figured I would reach out to ask if there was something stopping you from moving forward? You can reach me directly at [phone hidden] if you’d like to discuss your proposal in more detail.. [link]
16 days quiet
Sun 18 Oct, 3:15 PM · Automatic · chat
Hi, Bert it’s Jacob Fox. I thought I’d reach out and ask: Do you need more time? If so, we can extend your proposal. Or, if you’d like to move forward, you can view and accept your proposal by clicking the button below: [link] Looking forward to being of service!

Arlene · Dan's Facebook · not personal: one automatic photo request, then nothing

One of the 26 silent leads who got one or zero texts from anyone.

Wed 30 Sep, 3:40 PM · Lead in: DripJobs record created (the hand-off to Level King)

Joe · Dan's Facebook · came in Tue 22 Sep, 10:25 PM · never reached, lost

Today, the real thread

Two texts, both logged by DripJobs as automatic (the second is a saved template in a rep's voice). No call on record, Joe never answered. Counted as not reached and not booked.

Tue 22 Sep, 10:25 PM · Lead in: DripJobs record created (the hand-off to Level King)
Tue 22 Sep, 10:25 PM · Automatic · chat
Hi Joe! Thanks for reaching out to Level King! If you have already sent us photos disregard this request. Photos help us determine if polyurethane concrete lifting is the right solution before scheduling an appointment. We appreciate it! Feel free to use this number to text us (972) 316-415 Reply ST
Wed 23 Sep, 10:15 AM · Automatic · chat
Hi Joe, thanks for getting these photos over to us! I’m trying to make out exactly what you’re wanting to have done. I could sit here and guess, but I’d rather make sure I understand what you’re needing before we come out in person and make sure it’s something we can actually help with. What exactly

After: the same thread with the new touches (mock-up, nothing sent)

The lead is on the 6:30 AM list the next morning because nobody has replied and nobody has typed. One typed text with one question, then a call from the office line. If he stays silent, the list keeps him until someone decides he is not a lead.

Tue 22 Sep, 10:25 PM · Lead in: DripJobs record created (the hand-off to Level King)
Tue 22 Sep, 10:25 PM · Automatic · chat
Hi Joe! Thanks for reaching out to Level King! If you have already sent us photos disregard this request. Photos help us determine if polyurethane concrete lifting is the right solution before scheduling an appointment. We appreciate it! Feel free to use this number to text us (972) 316-415 Reply ST
Wed 23 Sep, 6:30 AM · On the 6:30 AM list: no reply, no typed text, 8 hours in added
Wed 23 Sep, 8:05 AM · Level King, Jacob · typed by the rep from a draft added
Morning Joe, Jacob with Level King. Your request came in last night; I can mostly make it out from the photos but want to be sure before we drive out. Is it the sinking or the cracked edge that bothers you most?
Wed 23 Sep, 10:15 AM · Automatic · chat
Hi Joe, thanks for getting these photos over to us! I’m trying to make out exactly what you’re wanting to have done. I could sit here and guess, but I’d rather make sure I understand what you’re needing before we come out in person and make sure it’s something we can actually help with. What exactly
Wed 23 Sep, 1:10 PM · Call from the office line, 1 minute, left a voicemail (recorded, written to the record) added
Thu 24 Sep, 8:00 AM · Level King, Jacob · typed by the rep from a draft added
Joe, still glad to come take a look. If the timing is off on your end, say so and I will leave you be.

Bev · Dan's Facebook · it already works when someone types: no reply to the automatic text, Jacob typed the next afternoon, she answered in three hours, visit booked

This is the behaviour the morning list makes happen every time instead of sometimes. (She later missed the visit; the point here is the reach.)

Sun 27 Sep, 4:12 PM · Lead in: DripJobs record created (the hand-off to Level King)
Sun 27 Sep, 4:12 PM · Automatic · chat
Hi Bev! Thanks for reaching out to Level King! If you have already sent us photos disregard this request. Photos help us determine if polyurethane concrete lifting is the right solution before scheduling an appointment. We appreciate it! Feel free to use this number to text us (972) 316-415 Reply ST
24 hrs quiet
Mon 28 Sep, 4:39 PM · Level King, Jacob · chat this is the touch
Hi Bev, I really appreciate you getting those photos over to us. We can swing by Wednesday around 12:00 PM to take a look in person. We do prefer someone to be home when we arrive so we can take a look at everything and talk through what you’re needing. Would that work for you? -TJ with Level King
Mon 28 Sep, 8:05 PM · Bev · chat
Yes. Thx. See you Wed around noon.
Tue 29 Sep, 8:22 AM · Automatic · chat
Hi, Bev! We've scheduled your On-Site Estimate for 12:00 PM on 09/30/2026 at [address hidden] with Jacob Fox. Please let us know if you have any questions or need to make changes! Thank you! - Level King
Tue 29 Sep, 10:46 AM · Bev · chat
Liked “Hi, Bev! We've scheduled your On-Site Estimate for 12:00 PM on 09/30/2026 at [address hidden] with Jacob Fox. Please let us know if you have any questions or need to make changes! Thank you! - Level King”
Wed 30 Sep · Visit day: the appointment date in DripJobs
Wed 30 Sep · Proposal dated in DripJobs
Wed 30 Sep, 10:32 AM · Level King, Jacob · chat
Hey bev! This is Jacob with level king I’m actually running a bit ahead of schedule and I could be at your property in about 30 minutes or so if that works for you?
Wed 30 Sep, 12:16 PM · Level King, Jacob · chat
Sorry we missed you, but no worries! I was able to get some pictures and measurements of the affected area, so I have everything I need to put together the proposal. I’ll get that sent over to you shortly. Thank you again for the opportunity!
Wed 30 Sep, 4:14 PM · Automatic · chat
Please see the attached quote from Level King [link]
Wed 30 Sep, 5:14 PM · Bev · chat
Hi. Thx so much for quick proposal. Unfortunately, this is way beyond my budget right now. Thx for supporting children's cancer cure. 💖🙏
Wed 30 Sep, 5:16 PM · Level King, Jacob · chat
Of course, that’s a massive deal for us! Thank you so much for reaching out and giving us the opportunity! If I may ask, did you have a specific budget you were hoping to stay within? We’d be more than happy to take another look at our proposal and see if there’s anything we can do to get closer to
Lead in → our first personal message, weekday leadsSame clock, leads that came in Monday to Friday.6.3 hrs4519 hrs5712 hrs4017 hrs905.8 hrs1052.5 hrs90-7%betterWeekday leads are typed to at the same speed all year, so speed is not what slipped. Change nothing here.
Lead in → our first personal message, weekend leadsSame clock, leads that came in Saturday or Sunday.44 hrs2212 hrs1048 min546 min2527 hrs2213 hrs29-38%betterWeekend leads are typed to as fast when someone types at all; fewer of them get typed to. Action: someone owns the Saturday list.
Homeowner's first message → photos receivedTo the first photo the homeowner sends in DripJobs.0 min2615 min270 min200 min750 min780 min43no changeheldPhotos come with the first message, so the photo step is neither a delay nor a lever. Change nothing here.Glenn (May): no photos on record. Lee-Anne (Sep): photos came with the first message. feeds: booking
Photos received → visit bookedTo DripJobs' "We've scheduled your On-Site Estimate" text, the only record of when a visit was booked.15 hrs2126 min183.9 hrs143.3 hrs5411 hrs603.4 hrs29-25%betterBooking after photos moves around on small counts and does not track with signing. Change nothing here.Glenn (May): booked Thu 14 May, 1:55 PM, about 23 hrs after the hand-off, for the next day. Lee-Anne (Sep): booked the next morning, 15 hrs after her photos. feeds: booking
Visit booked → visit dayFrom the booking text to the appointment date in DripJobs.2.5 days561.5 days422 days383 days925 days954 days80(+100%)worseThe visit wait doubled with volume, but show rate and signing did not change with it. No sales fix needed; more visit-days only if Dan wants cash sooner.Glenn (May): 6 days, mostly his own schedule. Lee-Anne (Sep): first slot 7 days out. Jon (Sep): booked Tue 29 Sep for Thu 8 Oct, 9 days out, on a 4-visit day. feeds: show rate (held)
Visit day → proposal sentTo the proposal date in DripJobs.0.5 days481 day390 days420 days940 days1110 days66-100%betterProposals are same day now, and faster proposals did not sign more. Change nothing here.Glenn (May): proposal by text the same evening, 8:23 PM. Lee-Anne (Sep): dated the visit day in DripJobs, reached her the next evening. Jon: visit Thu 8 Oct, quote text Fri 9 Oct, 5:15 PM. feeds: close rate (no link found)
Proposal sent → signedTo the day DripJobs marked the proposal accepted (its invoice is created). 2 days312 days2210.5 days164 days493 days451 day10(+50%)worseHow long signing takes barely moved; how many sign is what fell. Look at the crew-wait rows, not this one.Glenn (May): signed 2 days later, one automatic thank-you in between. Lee-Anne (Sep): 3 days later, only automatic messages in between. feeds: close rate
Signed → paid (the wait for a crew date)From signing to the first payment. Most homeowners pay on the job day, so this is mostly the wait for a crew. 5 days288.5 days206 days1211 days4722 days313 days1(+340%)worseMost of the added time to cash is the wait for a crew, and that wait also costs signatures. Action: the second crew, and a crew date held at signing.Glenn (May): crew date set 4 days after signing; paid on the job day, 7 days after signing. Lee-Anne (Sep): signed Fri 11 Sep, first crew date Mon 5 Oct, 24 days; texted twice to check it was still on. feeds: cash timing
Crew wait at the time of the proposalThe typical signed-to-paid wait of the jobs signed in the 21 days before this proposal went out: the start date a homeowner would have heard about before deciding.4 days336 days405.5 days417.5 days9618.5 days10923 days57(+362%)worseQuotes written while the crew was backed up signed less (57% under 15 days, 42% at 15 or more); the records do not show homeowners being told the wait, so the link may run through the visit conversation or through the same busy weeks. Action: more crew capacity, and a date held at signing to test it.Lee-Anne (Sep): the crew wait when her proposal went out was 11 days; she signed and waited. Jon (Sep lead, Oct proposal): crew wait 23 days; three days later: "I'm going with a company that can get the job done much sooner. Job quote was good though just timing for me." feeds: close rate
Show: Jon, lost to the crew wait; Lee-Anne, who signed and waited 24 days

Jon · lost to the crew wait

What it shows. A September lead from Dan's Facebook, booked Tue 29 Sep for Thu 8 Oct: 9 days out, on a day Jacob ran 4 visits. The quote text came the day after the visit. The crew wait at that moment was about 23 days. Day 2: the automatic "any questions" text. Day 3, his answer: going with a company that can start sooner; the quote was "good". The first typed texts to him came after the no. Feeds: close rate (lost to the crew wait, counted under the new crew-wait row), the visit wait, and follow-up (the day-2 touch was automatic and asked nothing he could answer).
The DripJobs thread, texts only (emails removed), with every record event time-stamped
Tue 29 Sep, 3:43 PM · Lead in: DripJobs record created (the hand-off to Level King)
Tue 29 Sep, 5:28 PM · Automatic · chat Visit booked
Hi, Jon! We've scheduled your On-Site Estimate for 09:30 AM on 10/08/2026 at [address hidden] with Jacob Fox. Please let us know if you have any questions or need to make changes! Thank you! - Level King
8 days quiet
Thu 8 Oct · Visit day: the appointment date in DripJobs
Thu 8 Oct · Proposal dated in DripJobs
Thu 8 Oct, 8:54 AM · Level King, Jacob · chat Rep on the wayFirst typed text from Level King
Hi John, I am in route Maps has me arriving at 9:30. Level King.
32 hrs quiet
Fri 9 Oct, 5:15 PM · Automatic · chat Proposal sent
Please see the attached quote from Level King [link] Reply STOP to unsubscribe.
2 days quiet
Sun 11 Oct, 5:31 PM · Automatic · chat
Hey, Jon! It's Jacob Fox with Level King. Any questions come up regarding the quote we sent over? Just checking in.
Mon 12 Oct, 9:42 AM · Jon · chat First message from the homeowner
Hey thanks for coming out. I appreciate your time. I'm going with a company that can get the job done much sooner. Job quote was good though just timing for me man thank you.
Mon 12 Oct, 9:47 AM · Level King, Jacob · chat
Hey jon, I completely understand! We appreciate the opportunity and your consideration. At Level King, we always do our best to work with our customers’ schedules when possible. How soon were you looking to get the job done? If you’re open to it, I’d be happy
Mon 12 Oct, 9:48 AM · Level King, Jacob · chat
If you want to give me a call I can go over the schedule with you and look at some of your preferred dates.

Lee-Anne · the typical September lead

What it shows. Photos 3 minutes after the hand-off, booked the next morning, but the first visit slot was a week out. DripJobs dates the proposal on the visit day; it reached her the next evening. Signed Fri 11 Sep; the first crew date set was Mon 5 Oct, 24 days later; she texted twice to check it was still on and paid on the job day. 34 days lead to cash, September's typical; 31 of them two waits on Level King's side. Feeds: show rate (came despite the 7-day wait), close rate (signed with no typed follow-up), cash timing (24 days signed to paid).
StepWhen (Central)Since the step beforeTypical that monthWhat in DripJobs marks it
Lead inMon 31 Aug, 8:13 PM––DripJobs record created (the hand-off to Level King)
First message from the homeownerMon 31 Aug, 8:16 PM3 min40 minTheir first text, chat or email in DripJobs
Photos receivedMon 31 Aug, 8:16 PM0 min0 minTheir first photo in DripJobs
Visit bookedTue 1 Sep, 11:22 AM15 hrs11.2 hrsDripJobs' "We've scheduled your On-Site Estimate" text
Visit dayTue 8 Sep7 days5 daysThe appointment date in DripJobs
Proposal sentTue 8 Sep0 days0 daysThe proposal date in DripJobs
SignedFri 11 Sep3 days3 daysDripJobs marks the proposal accepted (its invoice is created)
PaidMon 5 Oct24 days22 daysThe first payment in DripJobs
Lead in to cash34 days34 days
The DripJobs thread, texts only (emails removed), with every record event time-stamped
Mon 31 Aug, 8:13 PM · Lead in: DripJobs record created (the hand-off to Level King)
Mon 31 Aug, 8:13 PM · Automatic · chat
Hi Lee-Anne! Thanks for reaching out to Level King! Could you kindly send us a few photos of your concrete issue? The photos help us determine if polyurethane concrete lifting is the right solution before scheduling an appointment. We appreciate it! Feel free
Mon 31 Aug, 8:16 PM · Lee-Anne · chat First message from the homeownerPhotos received
Hello! Thanks very much for getting back to me so quickly. I submitted photos to the link. It's hard to get a good photo. One section of the concrete is falling lower than the other section. We would like to address it before more problems occur. Here they are
Tue 1 Sep, 11:22 AM · Automatic · chat Visit booked
Hi, Lee-Anne! We've scheduled your On-Site Estimate for 09:30 AM on 09/08/2026 at [address hidden] with Dan Nevitt. Please let us know if you have any questions or need to make changes! Thank you! - Level King
Tue 1 Sep, 4:49 PM · Lee-Anne · chat
Thank you! We will see Dan then.
6 days quiet
Tue 8 Sep · Visit day: the appointment date in DripJobs
Tue 8 Sep · Proposal dated in DripJobs
Tue 8 Sep, 8:33 AM · Level King, Jacob · chat Rep on the wayFirst typed text from Level King
Good morning Lee-Anne, I am currently in route maps has me arriving at 9:15! Level king
33 hrs quiet
Wed 9 Sep, 5:12 PM · Automatic · chat Proposal sent
Please see the attached quote from Level King [link]
31 hrs quiet
Fri 11 Sep · Signed: DripJobs marks the proposal accepted
4 days quiet
Mon 14 Sep, 7:10 PM · Automatic · chat Crew date set
Hello, this is Jacob Fox with Level King. Great news! We've tentatively scheduled your project for 10/5/202608:00 AM. If any changes to this date occur, we'll let you know promptly. Thank you! If you have any questions, please call: [phone hidden].
Mon 14 Sep, 7:10 PM · Automatic · chat
Hi, Lee-Anne! We've tentatively scheduled your project to start on 10/05/2026 08:00 AM. Please let us know if you have any questions. Thank you! - Level King.
9 days quiet
Wed 23 Sep, 8:25 PM · Lee-Anne · chat
Hello! Just checking in to see if we are still scheduled for 10/5? It said tentative and we are just checking in to see if this date is still the target, weather permitting etc. thank you!
Wed 23 Sep, 8:26 PM · Level King, Jacob · chat
Yes still scheduled for 10/5 👍🏼
Wed 23 Sep, 8:27 PM · Lee-Anne · chat
Thank you! I was expecting to hear from you tomorrow and just sent the note so I wouldn't forget. Thanks for the quick reply! Have a great night!
11 days quiet
Mon 5 Oct · Paid: first payment in DripJobs
Mon 5 Oct, 7:12 AM · Lee-Anne · chat
Good morning! Are we still scheduled for today? What time does the work start today?
Mon 5 Oct, 7:13 AM · Level King, Jacob · chat
Good morning, Lee-Anne. Yes we are scheduled today at 8:00AM. The crew and I are getting everything ready as we speak and will be in route momentarily!
Mon 5 Oct, 7:13 AM · Lee-Anne · chat
Great, thank you!
Total: lead in → cash collectedFrom the hand-off to the first payment. Steps are measured per lead, so the rows above do not add up exactly to this.16 days2815.5 days2018.5 days1223 days4734 days316 days2(+112%)worseLead to cash doubled, almost entirely after the signature. Action: the crew fixes above; the sales side is not the delay.Glenn (May): 16 days, May's typical. Lee-Anne (Sep): 34 days, September's typical; 31 of them two waits on Level King's side (7 for a visit, 24 for a crew). feeds: cash timing
Step rates how many leads make it to the next step, by the month they came in. Small numbers are "made it of eligible".
Reach: sent a messageShare of qualified leads who sent any text in DripJobs. Only 8 of 539 who replied did so by email alone; emails are left out.86%67 of 7876%57 of 7570%40 of 5782%112 of 13779%119 of 15076%107 of 141(-8%)worseFewer leads ever text back, and calls are invisible, so this undercounts reach. Action: calls on one recorded line so reach can be measured.Joe (Sep, Dan's Facebook): hand-off Tue 22 Sep, 10:25 PM; two automatic texts; no person wrote, no call on record, never heard from. Counts as not reached. feeds: reach
Reach, counting phone bookingsThe row above plus leads booked without ever messaging (they must have been reached by phone).97%76 of 7887%65 of 7588%50 of 5791%124 of 13785%128 of 15082%115 of 141(-12%)worseEven giving the phone full credit for every booking, reach fell 18 points. Action: a person's second attempt to every quiet lead within a business day.Glenn (May): booked after Angel's text, so reached either way. Joe: no text, no booking: not reached on either count. feeds: reach
A person typed to them within 2 daysEvidence row (v4). Share of qualified leads with a text typed by a person inside two days of the hand-off.64%50 of 7864%48 of 7556%32 of 5762%85 of 13768%102 of 15075%106 of 141+6%betterA person still types to six in ten leads within two days, so effort per lead did not drop. The problem is the quiet four in ten, not the team's pace.
Got at least one text from Level King within 3 daysEvidence row (v4). Automatic or typed.94%73 of 7892%69 of 7593%53 of 5796%132 of 13793%139 of 15094%133 of 141(-1%)worseSome leads got nothing at all because the photo-request automation misses records (11 in September). Action: every new record gets the request; flag any lead with nothing sent after an hour.
Booked by phone with no text everEvidence row (v4). Leads with a visit booked and not one text from the homeowner: reached by a call.12%9 of 7811%8 of 7518%10 of 579%12 of 1376%9 of 1506%8 of 141(-48%)worsePhone-only bookings went from 9 in May to 9 in September while leads who never answered went from 11 to 31, so calls did not replace texts. Action: the second attempt has to scale with volume; a list does that.
Never answered and never bookedEvidence row (v4). No text from the homeowner, no visit booked. Lower is better.3%2 of 7813%10 of 7512%7 of 579%13 of 13715%22 of 15018%26 of 141(+472%)worseThe group that grew is the leads nobody got through to (3% of May's leads, 15% of September's), and 13 of the 54 got no text at all. Action: cover weekends, and a person calls every quiet lead after a day.
Show: the second-attempt test, then Corey and Almer, two silent leads, today and with the rule applied
Leads quiet for the first 24 hours (206, May to September)Replied laterBookedSigned
A person typed to them on days 2 to 4 (82)80%74%33%
Nobody typed to them (124)31%63%19%

The second attempt is the lever, not the reply. Reps may have typed to the ones that looked real, so the six-week test still matters; the gap is too wide to be selection alone.

Corey · Google · came in Wed 2 Sep, 2:34 PM · never reached, lost

Today, the real thread

One automatic photo request at noon (before the lead was even in; the clock on it is the batch time). Nothing else, ever. A Google lead that cost money.

Wed 2 Sep, 2:34 PM · Lead in: DripJobs record created (the hand-off to Level King)

After: the same thread with the new touches (mock-up, nothing sent)

Within the hour, a typed text from the office with one question. A call before the end of the day. The next morning he is still on the list.

Wed 2 Sep, 2:34 PM · Lead in: DripJobs record created (the hand-off to Level King)
Wed 2 Sep, 3:20 PM · Level King, TJ · typed by the rep from a draft added
Corey, TJ at Level King. Got your request a few minutes ago. Is it a driveway or a patio we are looking at?
Wed 2 Sep, 5:05 PM · Call from the office line, no answer, voicemail left added
Thu 3 Sep, 6:30 AM · On the 6:30 AM list: no reply after one day added
Thu 3 Sep, 9:10 AM · Level King, TJ · typed by the rep from a draft added
Corey, tried you yesterday evening. We are in your area Friday; a couple of photos would let me tell you right away whether it is our kind of job.

Almer · Google · came in Sat 15 Aug, 9:37 AM · never reached, lost

Today, the real thread

A Saturday Google lead. One automatic photo request at noon. No person, no call, no answer, all weekend and after.

Sat 15 Aug, 9:37 AM · Lead in: DripJobs record created (the hand-off to Level King)
Sat 15 Aug (time not recorded) · Automatic · sms
Hi Almer! Thanks for reaching out to Level King! Could you kindly send us a few photos of your concrete issue? The photos help us determine if polyurethane concrete lifting is the right solution before scheduling an appointment. We appreciate it! Feel free to use this number to text us [phone hidden

After: the same thread with the new touches (mock-up, nothing sent)

The weekend list: a typed text from whoever owns Saturday, one question, a call before the end of the day, and the list again Monday morning.

Sat 15 Aug, 9:37 AM · Lead in: DripJobs record created (the hand-off to Level King)
Sat 15 Aug, 10:30 AM · Level King, TJ · typed by the rep from a draft added
Almer, TJ at Level King. Your request just came in; glad to get someone out this week. Is it a driveway or a patio we are looking at?
Sat 15 Aug (time not recorded) · Automatic · sms
Hi Almer! Thanks for reaching out to Level King! Could you kindly send us a few photos of your concrete issue? The photos help us determine if polyurethane concrete lifting is the right solution before scheduling an appointment. We appreciate it! Feel free to use this number to text us [phone hidden
Sat 15 Aug, 3:05 PM · Call from the office line, no answer, voicemail left added
39 hrs quiet
Mon 17 Aug, 6:30 AM · On the 6:30 AM list Monday: no reply since Saturday added
Mon 17 Aug, 8:40 AM · Level King, TJ · typed by the rep from a draft added
Almer, tried you Saturday. If you already have it handled, no problem; say so and I will close it out.
Reached, weekday leadsEvidence row (v4). Texted back or booked; leads that came in Monday to Friday.100%52 of 5292%56 of 6187%45 of 5293%99 of 10689%109 of 12382%89 of 108(-11%)worseWeekday leads held near 91% reached in August and September. Keep what works on weekdays.
Reached, weekend leadsEvidence row (v4). Leads that came in Saturday or Sunday.92%24 of 2664%9 of 14100%5 of 581%25 of 3170%19 of 2779%26 of 33(-24%)worseWeekend leads fell to 76% reached (from 84%) and 20% of leads now arrive on a weekend. Action: someone owns the Saturday and Sunday leads by Monday morning.
A person typed within 2 days, weekday leadsEvidence row (v4).73%38 of 5264%39 of 6152%27 of 5262%66 of 10670%86 of 12376%82 of 108(-4%)worseWeekday leads get a typed text within two days as often as ever. Change nothing here.
A person typed within 2 days, weekend leadsEvidence row (v4).46%12 of 2664%9 of 14100%5 of 561%19 of 3159%16 of 2773%24 of 33+28%betterWeekend leads get fewer typed texts, and more of them go quiet. Action: the weekend list, same rule as weekdays.
Test · quiet after a day: got any second attempt in days 2 to 4 (typed or automatic)Test rows (v4). Base: leads with no homeowner text in the first 24 hours. Did anyone follow up at all?58%22 of 3862%25 of 4065%20 of 3152%23 of 4447%25 of 5344%23 of 52(-19%)worseMost quiet leads got a second automatic text, so the system did follow up; a person did not. Action: the second attempt must be a person.
Test · quiet after a day, a person typed in days 2 to 4: replied laterOf quiet leads a person typed to, the share who wrote back afterwards.100%16 of 1694%16 of 1769%9 of 1369%11 of 1670%14 of 2075%15 of 20(-30%)worseWhen a person types to a quiet lead, most write back. Action: make the second attempt a rule, not a habit.
Test · quiet after a day, nobody typed: replied laterOf quiet leads nobody typed to, the share who wrote back afterwards.50%11 of 2226%6 of 2328%5 of 1829%8 of 2824%8 of 339%3 of 32(-52%)worseLeft to the automatic texts, about one in four quiet leads ever writes back. The automatic text is not a follow-up.
Test · quiet after a day, a person typed in days 2 to 4: bookedSame base, booked a visit.81%13 of 1671%12 of 1785%11 of 1369%11 of 1670%14 of 2055%11 of 20(-14%)worseA second attempt by a person books 74% of quiet leads, against 63% with none. Action: every lead quiet after one business day gets one.
Show: followed up once (automatic only, never reached: Corey, Almer) against a second attempt by a person that worked (Bev the next day, Alyssa on day four)

Corey · Google · came in Wed 2 Sep, 2:34 PM · never reached, lost

Today, the real thread

One automatic photo request at noon (before the lead was even in; the clock on it is the batch time). Nothing else, ever. A Google lead that cost money.

Wed 2 Sep, 2:34 PM · Lead in: DripJobs record created (the hand-off to Level King)

After: the same thread with the new touches (mock-up, nothing sent)

Within the hour, a typed text from the office with one question. A call before the end of the day. The next morning he is still on the list.

Wed 2 Sep, 2:34 PM · Lead in: DripJobs record created (the hand-off to Level King)
Wed 2 Sep, 3:20 PM · Level King, TJ · typed by the rep from a draft added
Corey, TJ at Level King. Got your request a few minutes ago. Is it a driveway or a patio we are looking at?
Wed 2 Sep, 5:05 PM · Call from the office line, no answer, voicemail left added
Thu 3 Sep, 6:30 AM · On the 6:30 AM list: no reply after one day added
Thu 3 Sep, 9:10 AM · Level King, TJ · typed by the rep from a draft added
Corey, tried you yesterday evening. We are in your area Friday; a couple of photos would let me tell you right away whether it is our kind of job.

Almer · Google · came in Sat 15 Aug, 9:37 AM · never reached, lost

Today, the real thread

A Saturday Google lead. One automatic photo request at noon. No person, no call, no answer, all weekend and after.

Sat 15 Aug, 9:37 AM · Lead in: DripJobs record created (the hand-off to Level King)
Sat 15 Aug (time not recorded) · Automatic · sms
Hi Almer! Thanks for reaching out to Level King! Could you kindly send us a few photos of your concrete issue? The photos help us determine if polyurethane concrete lifting is the right solution before scheduling an appointment. We appreciate it! Feel free to use this number to text us [phone hidden

After: the same thread with the new touches (mock-up, nothing sent)

The weekend list: a typed text from whoever owns Saturday, one question, a call before the end of the day, and the list again Monday morning.

Sat 15 Aug, 9:37 AM · Lead in: DripJobs record created (the hand-off to Level King)
Sat 15 Aug, 10:30 AM · Level King, TJ · typed by the rep from a draft added
Almer, TJ at Level King. Your request just came in; glad to get someone out this week. Is it a driveway or a patio we are looking at?
Sat 15 Aug (time not recorded) · Automatic · sms
Hi Almer! Thanks for reaching out to Level King! Could you kindly send us a few photos of your concrete issue? The photos help us determine if polyurethane concrete lifting is the right solution before scheduling an appointment. We appreciate it! Feel free to use this number to text us [phone hidden
Sat 15 Aug, 3:05 PM · Call from the office line, no answer, voicemail left added
39 hrs quiet
Mon 17 Aug, 6:30 AM · On the 6:30 AM list Monday: no reply since Saturday added
Mon 17 Aug, 8:40 AM · Level King, TJ · typed by the rep from a draft added
Almer, tried you Saturday. If you already have it handled, no problem; say so and I will close it out.

Bev · Dan's Facebook · it already works when someone types: no reply to the automatic text, Jacob typed the next afternoon, she answered in three hours, visit booked

This is the behaviour the morning list makes happen every time instead of sometimes. (She later missed the visit; the point here is the reach.)

Sun 27 Sep, 4:12 PM · Lead in: DripJobs record created (the hand-off to Level King)
Sun 27 Sep, 4:12 PM · Automatic · chat
Hi Bev! Thanks for reaching out to Level King! If you have already sent us photos disregard this request. Photos help us determine if polyurethane concrete lifting is the right solution before scheduling an appointment. We appreciate it! Feel free to use this number to text us (972) 316-415 Reply ST
24 hrs quiet
Mon 28 Sep, 4:39 PM · Level King, Jacob · chat this is the touch
Hi Bev, I really appreciate you getting those photos over to us. We can swing by Wednesday around 12:00 PM to take a look in person. We do prefer someone to be home when we arrive so we can take a look at everything and talk through what you’re needing. Would that work for you? -TJ with Level King
Mon 28 Sep, 8:05 PM · Bev · chat
Yes. Thx. See you Wed around noon.
Tue 29 Sep, 8:22 AM · Automatic · chat
Hi, Bev! We've scheduled your On-Site Estimate for 12:00 PM on 09/30/2026 at [address hidden] with Jacob Fox. Please let us know if you have any questions or need to make changes! Thank you! - Level King
Tue 29 Sep, 10:46 AM · Bev · chat
Liked “Hi, Bev! We've scheduled your On-Site Estimate for 12:00 PM on 09/30/2026 at [address hidden] with Jacob Fox. Please let us know if you have any questions or need to make changes! Thank you! - Level King”
Wed 30 Sep · Visit day: the appointment date in DripJobs
Wed 30 Sep · Proposal dated in DripJobs
Wed 30 Sep, 10:32 AM · Level King, Jacob · chat
Hey bev! This is Jacob with level king I’m actually running a bit ahead of schedule and I could be at your property in about 30 minutes or so if that works for you?
Wed 30 Sep, 12:16 PM · Level King, Jacob · chat
Sorry we missed you, but no worries! I was able to get some pictures and measurements of the affected area, so I have everything I need to put together the proposal. I’ll get that sent over to you shortly. Thank you again for the opportunity!
Wed 30 Sep, 4:14 PM · Automatic · chat
Please see the attached quote from Level King [link]
Wed 30 Sep, 5:14 PM · Bev · chat
Hi. Thx so much for quick proposal. Unfortunately, this is way beyond my budget right now. Thx for supporting children's cancer cure. 💖🙏
Wed 30 Sep, 5:16 PM · Level King, Jacob · chat
Of course, that’s a massive deal for us! Thank you so much for reaching out and giving us the opportunity! If I may ask, did you have a specific budget you were hoping to stay within? We’d be more than happy to take another look at our proposal and see if there’s anything we can do to get closer to

Alyssa · website request · two automatic texts, silence for four days, then one typed text from Jacob and the photos arrived in five hours

Four days is what the list cuts to one. Booked after the photos; the quote was later lost.

Fri 14 Aug, 6:54 AM · Lead in: DripJobs record created (the hand-off to Level King)
Fri 14 Aug, 6:54 AM · Automatic · chat
Hi Alyssa! Thanks for reaching out to Level King! Could you kindly send us a few photos of your concrete issue? The photos help us determine if polyurethane concrete lifting is the right solution before scheduling an appointment. We appreciate it! Feel free to use this number to text us [phone hidde
Fri 14 Aug, 8:45 AM · Automatic · chat
Good morning Alyssa- Thanks for reaching out to Level King. Can you kindly share some photos of your concrete issues so we can verify we are a good fit for what you are needing? Thanks, Dan with Level King. Havea a great day and weekend.
4 days quiet
Tue 18 Aug, 10:25 AM · Level King, Jacob · chat this is the touch
Good morning Alyssa! Hope you’re doing well. When you have a chance, could you send over a few photos of the concrete issues you’re looking to have repaired? This will help us take a look and make sure Level King is a good fit for what you need. Thanks! -TJ with Level King
Tue 18 Aug, 3:07 PM · Alyssa · chat
Attachment Sent
Tue 18 Aug, 3:08 PM · Alyssa · chat
Attachment Sent
Tue 18 Aug, 3:09 PM · Alyssa · chat
Attachment Sent
Tue 18 Aug, 3:09 PM · Alyssa · chat
Attachment Sent
Tue 18 Aug, 5:07 PM · Level King, Jacob · chat
Good evening, Alyssa. My apologies, we could not open the video file you sent. Could you please send the video to [phone hidden]
2 days quiet
Fri 21 Aug · Visit day: the appointment date in DripJobs
Fri 21 Aug, 8:36 AM · Level King, Jacob · chat
Good morning, Alyssa! Thanks for sending that video over to us. Between the photos and video you provided, we have a good enough idea of what’s going on to put together a proposal for you. We’ll go ahead and get that sent over for you to review. - TJ with Level King
Fri 21 Aug, 10:01 AM · Alyssa · chat
Liked “Good morning, Alyssa! Thanks for sending that video over to us. Between the photos and video you provided, we have a good enough idea of what’s going on to put together a proposal for you. We’ll go ahead and get that sent over for you to review. - TJ with Level King”
3 days quiet
Mon 24 Aug · Proposal dated in DripJobs
Test · quiet after a day, nobody typed: bookedSame base, nobody typed; includes leads booked by phone.82%18 of 2257%13 of 2372%13 of 1864%18 of 2848%16 of 3322%7 of 32(-41%)worseWithout a second attempt, booking of quiet leads fell from 82% in May to 48% in September as the phone rescue stopped keeping up. Action: the list, so the rescue scales.
Test · booked, by speed of our first typed text: within the hourTest rows (v4). Does speed move reach? Leads whose first typed text came inside an hour.79%15 of 1980%12 of 1587%13 of 1591%40 of 4494%30 of 3287%39 of 45+19%betterSpeed does not move booking: within the hour books the same as later. Drop the speed targets.
Test · booked, first typed text 1 to 12 hours88%15 of 1779%11 of 1470%7 of 1093%14 of 1587%27 of 3167%16 of 24(-1%)worseSame day books the same as within the hour. Drop the speed targets.
Test · booked, first typed text later than 12 hours87%27 of 3174%28 of 3895%19 of 2088%49 of 5686%55 of 6464%32 of 50(-1%)worseLater than 12 hours books the same as within the hour. Drop the speed targets.
Test · booked, never typed to by a personLeads a person never typed to; includes those booked by phone.82%9 of 1125%2 of 875%9 of 1250%11 of 2239%9 of 2323%5 of 22(-52%)worseNever typed to is the only speed bucket that books less. Action: ever, not faster.
Booked, of those who messagedOf leads who messaged, the share with a visit booked.85%57 of 6779%45 of 5795%38 of 4091%102 of 11294%112 of 11979%84 of 107+11%betterOnce a homeowner is talking, booking holds at about nine in ten. Change nothing here.Glenn (May): one typed text from Angel, booked for the next day. Lee-Anne (Sep): photos at 8:16 PM, booked the next morning. feeds: booking
Visit happened, of those bookedOf booked visits, the share that took place.86%57 of 6683%44 of 5390%43 of 4883%95 of 11488%106 of 12173%67 of 92+1%betterShow rate held whatever the visit wait. Change nothing here.Lee-Anne (Sep): showed on Tue 8 Sep even though it was 7 days out. Jon: showed on Thu 8 Oct, 9 days out. feeds: show rate
Proposal sent, of visitsOf visits that happened, the share that got a proposal.82%47 of 5784%37 of 4495%41 of 4392%87 of 9598%104 of 106100%67 of 67+19%betterEvery visit gets a proposal now. Change nothing here.Jon: visit Thu 8 Oct, "in route" text 8:54 AM, quote text the next day 5:15 PM. feeds: proposal rate
Signed, of proposalsOf proposals sent, the share signed. October's quotes are still open, so its rate is not a real reading yet.64%34 of 5355%22 of 4037%16 of 4351%50 of 9943%48 of 11122%15 of 68(-33%)worseThe step that broke; October's open quotes make the last months read low. Use the decided-quotes row below for the real number.Lee-Anne (Sep): signed in 3 days. Jon: lost on Mon 12 Oct to a company that could start sooner; the quote itself was "good". feeds: close rate
Signed, of decided quotesOpen quotes left out: signed divided by signed plus lost. The fairer close rate for recent months; the small number is signed of decided.67%32 of 4858%22 of 3842%16 of 3856%50 of 9051%48 of 9562%15 of 24(-24%)worseThe fairer close rate fell 67% to 49%, and the crew wait is what lines up with it. Action: the two-week crew rule and the second crew.Jon counts as lost here (he said no). The 17 September quotes with no answer yet are left out of this row and counted as not signed in the row above. feeds: close rate